Making Money Designing Landing Pages with Errol Tiozon II

Are you a graphic designer wanting to level up your game or a freelancer? Are you someone who wants a service that you can offer and easily create a system in place? Have you considered a career as a landing page designer?

Errol Tiozon is a self-taught web designer who focuses on optimizing landing pages for conversion and turning visitors into paying customers. He is also the co-founder of Conversion Designs Philippines.

Errol has worked with international companies/brands like Futurism, Explorist, Fundmytravel as a Lead UX designer & strategist and Lead brand strategist.

This persuasive design expert also co-founded Teembr, a design agency specializing in apparel design service, Shopify setup, and sales funnel optimization which he helped grow into a multiple six figures monthly revenue earner.

Today, Errol creates engaging content on Facebook and YouTube to fulfill his mission of helping Filipino designers become more valuable in the landing page designing space.

Listen to this episode as Errol Tiozon of Conversion Designers Philippines walks us through what it takes to be a conversion-focused landing page designer. Keep your ears peeled as he spills the beans on the same framework he uses to create highly-converting landing pages.  Know the exact strategies he used to get clients - all these and more in this value-packed episode focused on helping creatives get paid for this lucrative skill.

Why you should check out this episode:

• The difference between a landing page and a website and the key elements to a high-converting landing page design
• Critical things that you should learn as a landing page designer
• Role of landing page designs in each of the different business models
• The 4P Framework you can use to plan a conversion-centered landing page content
• The different customer temperatures and creating the appropriate landing pages for them
• The Micro steps strategy to getting clients.

Resources and Links:

Download the 4P Framework of Landing pages here: bit./ly/4pframework 

Episode Highlights:

 

02:18 How Errol became a landing page designer

04:48 The difference between a landing page and a website

13:39 The role that landing pages play in the four types of business models

16:49 The four critical elements of a landing page that a new designer should learn

19:45 How much does a landing page design cost, and what are the deliverables

21:48 How to know whether a business needs a landing page or a website

24:12 What is conversation and the three types of conversion

26:07 The relation of landing pages to lead generation, sales, and retention

27:09 Tips in designing landing pages that convert better

29:04 Why is it important to know the sales funnel of a client when designing a landing page

34:50 The challenges that a landing page designer encounter when offering the service to clients

36:38 What is the micro-steps strategy and how to use it in getting clients

54:45 The things you would want to test when optimizing landing pages

Tweetable Quotes:

“If you give something for free, it would return to you tenfold.”

Connect with Errol:

Connect with Errol on Facebook: https://www.facebook.com/erroltiozonofficial 

Reach out to Error at errol@erroltiozon.com

Follow Errol’s Facebook Page: https://www.facebook.com/erroltiozonofficial 

Join the Facebook group: https://www.facebook.com/conversiondesignersph